Hardworking, humble and honest. These three words describe a farmer who says life is all about playing the cards you’re dealt. And when you look at what this farmer has accomplished, one could conclude the cards in front of him today are promising.

Ray Sneed and his wife farm in Millington, Tennessee. Sneed manages more than 9,000 acres, which includes row crops and cattle. With his face now being displayed on billboards, TV commercials and more, Sneed never thought this is what was in store for him next.